ST. AUGUSTINE, Fla. & ST. SIMONS ISLAND, Ga.--(BUSINESS WIRE)--Casago, a premier franchise-based vacation rental management company, today announced the expansion of its franchise footprint with the transition of Vacasa's St. Augustine, Amelia Island, and St. Simons Island markets to Casago First Coast. The markets are now owned and operated by Impact Holdings, a family-run hospitality company with more than 40 years of hospitality experience.
The transition brings enhanced local leadership and market-level decision-making to three high-demand coastal destinations while maintaining continuity for homeowners and guests. Existing field teams remain in place, continuing to provide on-the-ground service and support, now empowered by Casago's locally driven franchise model and additional operating resources.
Casago First Coast is led by Jatin Kanji, a North Florida native and longtime hospitality operator, alongside the Impact Holdings leadership team. Impact has built and operated businesses across Florida for decades, with experience spanning hospitality, residential, and consumer service sectors. The group cited deep regional knowledge, long-term relationships, and disciplined operations as key reasons for acquiring the markets.
Jatin Kanji, Franchise Partner, Casago First Coast said: "At Impact, we believe the best service comes from operating in regions we truly know, and Northeast Florida and Coastal Georgia are home turf for us. From the historic appeal of St. Augustine to the coastal character of Amelia Island and St. Simons Island, and the strength of surrounding beach communities, this region represents an exceptional opportunity to deliver hospitality with local accountability and long-term focus."